Closeup celebrates the Nigerian Youth at the 2014 United Nations International Youth Day

Closeup, the toothpaste brand that truly represents the aspirations of the “Naija Youths”, recently partnered with the RISE network to celebrate the Nigerian youth at the United Nations International Youth Day which recently took place at the Main Auditorium, University of Lagos, Akoka.


The event was themed “Youth and Mental Health”. Close up Naija Herbal, one of the leading sponsors of the event provided an opportunity for Nigerian youths to air their voices on issues pertaining to national security, education and governance via a satirical stage play and an intergenerational debate. Continue...





The event which was hosted by Toyosi Akerele, Founder/CEO of RISE Networks had in attendance as special guests: the Governor of Cross River State, His Excellency, Senator Liyel Imoke, Mrs Folorunsho Alakija, MD/CEO, FAMFA Oil and Rose of Sharon Group, Hon. Patrick Obahaigbon, Actress and public personality, Kate Henshaw, Jimi Agbaje Chairman, Jaykay Pharmacy Ltd and a host of others. Governor Imoke during his address encouraged the youths to take ownership of their future by taking advantage of opportunities available to equip themselves with the necessary skills required to face the future.


A common theme across the speakers at the event was that Nigeria is a land flowing with vast opportunities and the youths needed to be well poised to take advantage of these opportunities to create a greater Nigeria.
Speaking on Closeup’s participation at the event, the Brand Manager, Closeup, Unilever Nig Plc. Mrs Oyinade Ladapo, said that “the Closeup Naija Herbal Toothpaste will always support the needs and aspirations of young Nigerians and create more opportunities for the youths to get closer and express themselves more confidently.”
The Category Manager, Oral Care, Unilever Nig. Plc Mrs. Oiza Gyang also stated “that the essence of the Naija Herbal gel toothpaste is to empower young Nigerians to confidently express and achieve in all areas. He reiterated that Closeup brand and Unilever Nigeria will continue to provide platforms that further drive excellence in capacity building and human development, critical aspects of nation building.”


One of the highlights of the event was the Closeup Q & A session from which Anthony Ekene of the Department of Pharmacology emerged as the winner of the new Ipad mini for answering all the questions correctly.


The new Closeup Naija Herbal Gel toothpaste is formulated with Aloe Vera, which serves as an anti-bacterial agent, Mint leaf extract which gives fresh breath and Lemon extract for white teeth. The new close-up variant was specifically designed for the Nigerian consumer and in particular the youths, for confidence and fresh breath.